About
The Power of Better Weather Story℠
As a broadcast meteorologist, you always hear about the need to present compelling data in a way that builds the trust of your audience and makes them want to consume your content. There's no shortage of data to be found out there, but you don't have enough hours in the day to find it, curate it, and draw new and interesting connections that captivate your viewers. That's where Better Weather Story℠ comes in. Our mission is to provide reliable and accurate weather data so you can tell and visualize a better weather story. Is your viewing area dealing with the aftermath of a derecho or ice storm? With our live power outage data and trend analysis, you can show the progress of line crews in their work to get the lights back on. Snow in the forecast? For select states, we import road conditions and package the data in a format your on-air weather graphics system can work with for effortless integration. With our platform, you can even query astronomical data to see the next spectacular pass of the International Space Station or show how much more daylight per day you'll have next week... or next month. Subscribe today1 and start telling your better weather story.
Our Weather Story
The founders of Better Weather Story have a deep understanding of the weather community and broadcast industry. Scott Dimmich is a meteorologist who worked in television for 11 years before joining the business world as a business intelligence and data analyst specializing in sustainability. In his time as a television meteorologist, Scott gained a drive to tell a story in new and innovative ways that not only got his audience talking, but brought them back day by day. Drew Kirkman is an experienced IT professional who has designed, built, maintained, and secured large enterprise networks and developed tools to gather, move, transform, and analyze all types of data — and as a weather enthusiast, even weather data in his spare time.
1 Subject to market exclusivity agreements